Following on the heels of the ASAT Classic Alnico, the G&L crew in Fullerton turned their attention to bringing uncompromising alnico sonic flavor to the three-pickup ASAT Classic ‘S’. The single-coil Alnico V bridge pickup belts out meaty twang that that’ll stop you in your tracks. Flip to the Alnico V neck pickup and you’ll discover our spec offers a fuller tone that leaves traditional, anemic T-style neck pickups in the dust.

What’s more, the two pickups pair beautifully for an exceptionally sweet, jangly tone bursting with harmonics. But the ASAT Classic ‘S’ Alnico goes even further, with a reverse-wound, reverse-polarity G&L CLF-100 Alnico V pickup (as used on the G&L Legacy) in the middle. The result is the sweet, evocative “quack” of a good S-style axe. And we’ve added what is becoming a staple of G&L three-pickup axes: a push/pull tone pot that gives you the classic neck/bridge combination as well as all three pickups together, for a unique sonic depth that G&L players love.

These Alnico wonders aren’t just another flavor-of-the-week, having been carefully refined by G&L’s Paul Gagon for personal guitars since the late 1970s. Back then, Gagon was an R&D engineer at another company when he was tasked with finding out what was so special about the early bolt-on guitars many players raved about. Gagon analyzed many examples of what were considered “holy grail” guitars, spending time out on the shop floor talking to builders still working in the pickup department since the ‘50s, all on a quest to discover where the real mojo was – and wasn’t. What he learned from the builders matched his own engineering analysis. You see, back in the day, the actual spec of pickups coming that down that old production line varied considerably. Moreover, that nagging imbalance between bridge and neck pickup was something he longed to improve on, and today, Gagon’s preferred pairing of Alnico V pickups has arrived to delight the ears of the discerning guitarists.

Like the G&L Legacy, the new ASAT Classic ‘S’ Alnico combines best-of Alnico tone with modern Leo touches for a brilliant blend of vintage and contemporary. If Alnico is your flavor, you owe it to yourself to experience what three decades of passionate development have achieved.

To commemorate the introduction of the new ‘S’, G&L has commissioned a special 50-instrument production of ASAT Classic ‘S’ Alnico Launch Edition guitars. The Launch Edition features a Sugar Pine body coated in a gorgeous new Autumn Burst finish. The combination of Sugar Pine and Alnico magnet pickups harks back to early prototype instruments created by Leo Fender. This Launch Edition ‘S’ is a thoughtful blending of the best of old-school Leo with 21st century G&L quality and playability.

Founded by Leo Fender in 1980, G&L USA instruments continue to be made in the historic G&L facility on Fender Avenue in Fullerton, California, the Birthplace of Bolt-on™.

The G&L name, stylized G&L logo, distinctive “hook” headstock design, ASAT, Magnetic Field Design and MFD are registered trademarks or trademarks of G&L Musical Instruments / BBE Sound, Inc.

† The personal name, likeness and signature of Mr. Clarence Leo Fender are property of G&L Musical Instruments / BBE Sound, Inc. and may not be used in any commercial capacity without prior approval. For enquiries regarding the use of the “Leo Fender” name, likeness or signature, please contact us. G&L is not associated with Fender Musical Instruments Corporation.

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